THE WEBSITE WAS OUTDATED AND NOT ATTRACTING QUALITY TRAFFIC
Old static websites can and have been built on any number of platforms over the years, however technology is constantly evolving and website technologies are no different. For example, all websites now need to be able to automatically adjust to different sized screens from phones through to desktops. Additionally, in order to have a website that can be found through search engines such as Google, the website needs to be optimised for the terms that people use to search with. Due to the competitive nature of business the stakes are constantly rising to be the first website on the list when somebody searches for any particular term.
The old website had been online for many years, but was not generating traffic or leads for the business.
Having a fresh clean look with a well defined architecture and modern technologies was important to the clients goals of improving their customer base.
As they had not optimised or updated the old website over time, it was basically invisible. 90% of all business enquiries start with a search on Google. They needed to be found!